ADVERTISING & TECHNOLOGY 

After reviewing the brief history of branding and advertising in our last class, I have noticed the close relationship between advertising and branding with growing population, education, technology, and society; a very straight relationship that moves in direction of society progression. At first, branding and advertising were very simple and straightforward. Population was growing follow by its demands. People’s needs required more production, and mass production started competition between producers. Because now, people have found the power of electing and compering the products, in addition to their needs. Competition between producers shaped adverting and branding. Advertising, which before was used by producers to introducing a product, now has a new theory, which is to observe more costumers. Producers' needs for buyers and sell, made them to use advertising more. The result of a better advertising was getting more costumers. In the other hand, the evolution of technology and creation of printing phenomenon was a great help to expanding the advertising field. Also, the development of photography raised a whole new movement and creativity in this filed, as well as radio and television. New ways of advertising and marketing was born among the growing population and technology.  FIRST TV AD 

OLD COMMERCIAL 

In just a few decades later, we were introduced to the World Wide Web and computer era. And that arose a new way of communication, and new shape of marketing and advertising. From now on, the world of advertising was not a one-way communication. Costumers now had rights of speech, complain, and critique about everything in every website. These changes made the job a lot harder for ad agencies and producers. Because now they are not only dealing with their competitors but also consumers' criticisms, and if they do not listen to them, they are out of the game.

With the attention to the direct relationship of branding and advertising with growth of population, education, technology, and society demands, we can see the influence and importance of a good, remembering ad in public's attention; an advertising like Google or Apple that will stays in people mind forever. But what will happen to advertising in future? What changes will appear in the shape and direction of advertising? How will technology improve and how will it effect on the marketing's world, is what we need to wait and study and try to keep it within our hands.

   
   Advertising is visual way of communicating with public. when I look at the advertising industry, I see a way of convincing others to think about my subject and what I like, in the best way possible. Advertising is a way to guid society in my direction. Thats why advertising excites me. I get disappointed when an ad promoting a false informations, or when an ad is not strong enough to convince me about a subject; thats where I get disgusted the most.

When I see a good ad, an ad that changing my perspective, I am happy. When I look a weak ad, I see another desperate brand or company asking for my help, money, or my opinion. advertising is a persuasive method in a society that creates doubt about an issue, product, brand, or life event and changes behaviors. For these reasons, advertising must be strong and influential and not so requesting.