It will Charge your phone???!!!!!

It will charge your phone?

When the percentage of your device battery goes red or yellow to remind you that your phone is low in charge, or that moment that you are going to sit on the bus, metro, or bart for another Two hours and your phone is left by only 10% battery; that makes you desperate and angry. But Vitamin Water has taken advantage of this insolvency and provided their potential consumers a little extra charge for their phone to keep them connected with the world of technology. The Vitamin Water ads at the bus stops in New York, Los Angles, Boston and many other cities will charge your phone or any other electronic devices you have.  These bus stops' ads has installed a five volt USB charging cable that fits your I-phone, I-pad, I-pod, or any other devices to get a ‘quick boost’ .  This requires you to sit in front of the ad and Tweet or Facebook this to your friends, and automatically become an advertising canvass for the Vitamin Water by spreading these ads out to all the social medias, where 100 of your friends can see and know about this. This unique campaign gives your device enough energy to stay connected with the world of technology, as Ceylon Yeginsu discusses: “Vitamin water is highlighting its reviving and replenishing qualities in the form of a highly creative advertising campaign where people can simply plug in their, phone, Ipad's and gaming devices into a Vitaminwater bus stop advertisement” and reminds you not only your device but you too need a little boost during a day.

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Vitamin Water Charges Your Devices

The Vitamin Water’s ad takes advantage of the Out-Of-home advertising opportunity and involves its potential consumers by providing them a little boost for their devices and makes them sit and think about Vitamin Water products by charging their phone plus spreading their words out through those who are using these USB cables and tweeting this message to the rest of the world. The phones’ battery life and their ineligibility of not holding charge all day, these days, are one of the main issues that the children of technology facing. Even though, these products are loaded with sugar, but with this campaign, they had managed to counter all the negative facts by just providing their consumers’ needs for phone charger. They make their consumers happy, leave them with a good memory, and stay connected with them.

The campaign, in my opinion, was really fun and interacting. It was Very successful in terms of using technology and positively countered all the negative ideas of the product. They keep their brand alive by keeping the consumers’ electronic devices alive.

Child of the 90s | Internet Explorer

1.What are the major advantage and disadvantage of nostalgia marketing?

According to Holbrook dictionary, nostalgia defines as, “ A preference (General liking, positive attitude) toward objects (people, places, things) hat were more common (popular, fashionable) when one was younger (in early adulthood, in adolescence, in childhood)” (Holbrook, 1991). That means nostalgia in advertising is to take advantage of good memories that can be linked to a certain brand or product, which requires less struggle in introducing a product and it is definitely cost-effective. Scientifically it is proven that nostalgia is always has positive effects and evokes good memories. Therefore, it always emotionally involves consumers by using their memories towards the objects.

 There is, however, a big risk taking to use nostalgia in advertising; because, it can be linked to one’s bad memories and experiences. For example, one had experienced a lost in an accident with a particular brand of car. Therefore, watching a commercial of that brand can link that person to sad experiences and memories.

2. Are there some products or brands for which the strategy may not be successful? Why not?

Most certainly, the Internet Explorer ad by Microsoft and the use of nostalgia in there was a failure. In their advertising for Internet Explorer, Microsoft is reminding us about our childhood (childhood for kids who grow up in 90s). But remembering us what? All I remember was Internet Explorer always been much slower that other browsers used a lot more cookies than others and made my computer’s process slow.  I also remember, every time I checked my emails or sent an email for a friend took me so long, and if I was in hurry, it could cause me so much difficulty. Absolute failure!!  Even though Microsoft tried to lunch to our good childhood’s memories in this ad but we most definitely hadn’t have good experiences with Internet Explorer those days, therefore the chance of going back to it, is almost zero.

Harley-Davaidson

1. Do you believe brand communities like Harley-Davidson result in greater involvement with the brand?

Consumer involvement activities such as these give opportunity to companies to appreciate their costumers. In the other hand, it makes consumers feels extraordinary and being appreciated for their choice, values, and believes. It also makes consumers feel important, like Costco membership; the membership is a system of appreciation that company gives to its costumers; they are member of this community, they are part of the company, and they are exclusive.

2. What elements of the Posse Ride do you believe enhance the meaning of the brand for the riders?

The invitations for these rides are exclusively for product’s owners. The ride gives consumers a chance to share their values with each other and feel exceptional. They can make friends with equal values and feel being thanked by their right choice. Appreciation is the key to the Posse Rides; the company makes their consumers feel exclusive, selected, and important to be part of these rides and sharing this culture. Harley-Davidson bikes have become part of American dreams, a house, a car, a boat, and a Harley’s bike. Their brand became part of American culture just because of involving consumers. It is people’s dream and demand to ride their bikes. They have created a very unique culture for their consumers that most of the Americans want to be part of it.

3. Should Harley-Davidson gets more involve in the ride or would that dilute the ride’s meaning to the participants?

The more involvement will have opposite effect upon the society they have created and others. If they focus more on the ride idea, then other people feel left out or being outsiders, and they start showing reaction to it. If they only emphasizes on rides, then they will no longer absorb new consumers and generations. They also shouldn’t consider only the rides, because then their society feel being over controlled by the company. Once they feel being over controlled, they feel like an advertising sign for the company. They will start loosing their values of the culture they have created. People hate to be controlled by others, and once they feel there is no longer freedom in these products, they switch.

4. In addition to experiences such the Posse Ride, what other ways could Harley increase involvement in the brand?

In my opinion, they should start doing more advertising. They already appreciated their existing costumers by letting them create the Harley-Davidson’s culture. Now they need to invite new members to their family by letting the current members to promote their business and ask them to help them for bringing the new generation. New generation needs technology combined with adventure. In this manner, they are involving their existing members and absorbing new audiences. They need to open the door for new fox and let the current members to educate them about their culture.