It will Charge your phone???!!!!!

It will charge your phone?

When the percentage of your device battery goes red or yellow to remind you that your phone is low in charge, or that moment that you are going to sit on the bus, metro, or bart for another Two hours and your phone is left by only 10% battery; that makes you desperate and angry. But Vitamin Water has taken advantage of this insolvency and provided their potential consumers a little extra charge for their phone to keep them connected with the world of technology. The Vitamin Water ads at the bus stops in New York, Los Angles, Boston and many other cities will charge your phone or any other electronic devices you have.  These bus stops' ads has installed a five volt USB charging cable that fits your I-phone, I-pad, I-pod, or any other devices to get a ‘quick boost’ .  This requires you to sit in front of the ad and Tweet or Facebook this to your friends, and automatically become an advertising canvass for the Vitamin Water by spreading these ads out to all the social medias, where 100 of your friends can see and know about this. This unique campaign gives your device enough energy to stay connected with the world of technology, as Ceylon Yeginsu discusses: “Vitamin water is highlighting its reviving and replenishing qualities in the form of a highly creative advertising campaign where people can simply plug in their, phone, Ipad's and gaming devices into a Vitaminwater bus stop advertisement” and reminds you not only your device but you too need a little boost during a day.

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Vitamin Water Charges Your Devices

The Vitamin Water’s ad takes advantage of the Out-Of-home advertising opportunity and involves its potential consumers by providing them a little boost for their devices and makes them sit and think about Vitamin Water products by charging their phone plus spreading their words out through those who are using these USB cables and tweeting this message to the rest of the world. The phones’ battery life and their ineligibility of not holding charge all day, these days, are one of the main issues that the children of technology facing. Even though, these products are loaded with sugar, but with this campaign, they had managed to counter all the negative facts by just providing their consumers’ needs for phone charger. They make their consumers happy, leave them with a good memory, and stay connected with them.

The campaign, in my opinion, was really fun and interacting. It was Very successful in terms of using technology and positively countered all the negative ideas of the product. They keep their brand alive by keeping the consumers’ electronic devices alive.