Every morning, when I woke up, I see myself
surrounded by advertising in various kinds such as packaging, logos on
products, TV and radio commercials, and billboards; from egg’s and milk’s
packaging to billboards on highways. Between all these types of advertising,
billboards are my favorites. Because they are short, creative and memorable.
Billboards, because of their location next to the highway and for the fact that
cars are passing them quickly, must be short, clear, and easy to understand in
order to easily deliver their message to viewer.
Even though, I personally do not like McDonald's
food, but after looking at this ad, I might try their salad if I had to choose
between the food that I am not familiar with and Mc’s salad.
I only see three main image
in this billboard; text, texture of the typeface, and Mc. Donald’s logo on a
very cold, granite looking surface.
For connotation, I start with the texture of
the text. Even though, the text itself explains everything, McDonald emphasizes
on the freshness of the salad by using green grass for the texture of the text.
Granite looking surface is a right choice to show the grassy texture better.
And off course, their logo, which is known to world wide, explains that this
product offers by this company.
Another types of advertising that we see everyday
are magazine ads. There are three different types of ads is in magazines, one
type is just to inform you about a product, one is to trick you about a
product, and one is to disgust you about the product. I am going to talk about
the ad that its purpose is to trick the reader.
What shows here are a magic guy, a floating lady on
stage, and the product (window cleaner). But what is the message? This creative
ad is tacking advantage of the concept of magic and shows us the magic man’s
trick and cheating. Over all, it shows the power of the cleaner that can trick
your eyes. Its cleaning power is like magic. As it shown above, the creator of
this ad is combining the definition or concept of magic, and tricking our eyes
to show how clean all windows will be by using this particular window cleaner.
Another types of advertising are TV commercials.
Most of them are very entertaining to watch and some are just disgusting. For
this part, I personally loved apple advertising for iPhone 5 everyday face time
ad campaigns. It was very emotional, strong, brilliant, and beautiful.
What I can see in this ad is a lot, different
people in all around the world; deaf people talking on the phone, recently
engaged people, pregnant women shows her belly to her mom, a man receiving happy
birthday wishes from friends even though he is far way from home, a soldier and
a new born baby and so much more. And off course the product itself is using by
these people in all around the world. But they all show a union message. They
all focus on face time, the concept that was new in cell phone technology. It
was charming. It shows that distance does not matter anymore, and everyone can
enjoy talking to each other, regardless how far away they are from each other.
Deaf people can talk on the phone everyday, every time they want using face time
and sign language. Soldiers do not have to wait to see their newborn baby and
much more. iPhone 5 made the impossible possible, how can one says no this
product.
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